Global denim brand Wrangler has collaborated with Indian neighbourhood café chain SOCIAL to unveil an exclusive co-branded merchandise line. The partnership marks SOCIAL’s debut into co-branded merchandise.
SOCIAL is bold fusion of fashion and urban culture – CEO
“This collaboration with SOCIAL is a bold fusion of fashion and urban culture, bringing together two dynamic brands that celebrate self-expression and creativity,” said Nitin Chhabra, CEO of Ace Turtle, Wrangler’s exclusive licensee in India. “With this exclusive merchandise, we’re curating an experience that embodies the pulse of the city and the spirit of adventurous optimism.”
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The merchandise line includes oversized tees and sweatshirts for men and cropped tees for women, featuring illustrations that blend Wrangler’s adventurous elements with SOCIAL’s party-ready style.
“Our co-branded merchandise with Wrangler takes this collaboration a step further, blending music, fashion, and culture into a tangible form. Together, we are offering our guests a unique way to celebrate the adventurous spirit and urban creativity that define both brands,” said Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt. Ltd., SOCIAL’s parent company.
Meanwhile, the collection will be available at Wrangler retail stores, select department stores like Lifestyle and Shoppers Stop, and online on Wrangler’s India website. Customers can also order via QR code at SOCIAL outlets.
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About Wrangler
Established in 1947, Wrangler is an American workwear brand owned by US-based Kontoor Brands Inc., which also owns denim brand Lee. In 2021, Kontoor Brands shifted its Lee and Wrangler business to a franchise model, partnering with Ace Turtle, a retail tech platform that also licences global brands like Toys“R”Us, Babies“R”Us, and Dockers for India and South Asian markets.
