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Friday, December 5, 2025

Sabyasachi Mukherjee Isn’t Selling Luxury He’s Redefining It with Cultural Authenticity and Ethical Exclusivity

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Fashion icon Sabyasachi Mukherjee recently reflected on a 25‑year journey in an insightful interview from his Kolkata office. Fresh off Met Gala success—dressing Shah Rukh Khan with historic gravitas—he’s doubling down on a philosophy that’s shaking luxury’s hierarchy.

“My brand is respected in India because everyone panders to the rich; we do not,” he said. It’s a bold claim. But what makes it resonate is the proof behind it: stories. He champions regional textiles, revives lost handlooms, and spins interviews into cultural consciousness instead of glossy runway drama.

The result? Sabyasachi isn’t selling price tags—he’s selling purpose. That means dresses with purpose statements; lehengas that carry hometown lore; suits that are architectural, not aspirational for elites only.

It’s a twist on luxury: instead of one-size-fits-all FOMO, he offers limited-edition soul—each piece is a curated legacy. And in an Instagram‑driven world of mass drops, his slow‑fashion couture feels revolutionary.

Final Take: Sabyasachi’s journey reminds us luxury isn’t about wealth—it’s about wealth of story, culture, and care. His brand landscape is proof heritage doesn’t just belong in museums—it belongs on our wrist, our runway, and in our lives.

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