Kerala-based D2C streetwear brand MyDesignation has raised ₹40 crore (approximately $4.8 million) in a Series A funding round co-led by RPSG Capital Ventures and Veltis Capital, with participation from existing investors Multiply Ventures and Dominor Investments. Veltis Capital also doubled its existing stake in the company.
The fresh capital will be used to expand MyDesignation’s offline presence in key southern markets, including Chennai and Hyderabad, while deepening its footprint in Bengaluru. The startup plans to open eight new stores by the end of 2027 and introduce additional product lines as part of its next growth phase. It is also looking to strengthen its senior leadership team through strategic hires.
Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, MyDesignation specialises in culturally inspired streetwear for men and women. The brand follows a drop-based, community-led model, drawing inspiration from traditional art forms, mythological characters and South Indian heritage blended with global cultural influences. Its catalogue includes printed T-shirts, hoodies and oversized shirts, and the company claims to have served over one million customers to date.
While the brand primarily operates through its direct-to-consumer website, it currently runs five exclusive retail stores across Bengaluru, Kochi, Trivandrum and Calicut. MyDesignation has chosen not to list on third-party marketplaces, instead adopting a duo-channel strategy focused on its own online platform and offline outlets to retain greater control over margins, pricing and customer experience.
The startup had previously raised $1.3 million in a seed round in April 2025 from Multiply Ventures and Dominor Investments.
MyDesignation’s offline push mirrors a broader trend among D2C fashion brands seeking sustainable growth beyond ecommerce. With India’s overall ecommerce market projected to reach $400 billion by 2030 and the streetwear segment expected to touch $26 billion by 2026, many digital-first labels are turning to physical retail to scale brand presence and deepen customer engagement.
