Italian luxury fashion house Armani‘s beauty arm, Armani Beauty, has opened its first flagship store in India at DLF Promenade Mall in Vasant Kunj, New Delhi. The launch marks a significant milestone for the brand in the Indian market.
Bollywood actress Athiya Shetty adds glamour to opening
Notably, Bollywood actress Athiya Shetty attended the inauguration, adding glamour to the event.
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“Setting new standards in luxury with the launch of India’s very first Armani Beauty flagship store… This isn’t just any beauty store; it’s a meticulously curated space that truly embodies the elegance and sophistication of the Armani brand,” said Biju Kassim, CEO – Beauty at Shoppers Stop.
Shoppers Stop’s distribution arm introduces Armani fragrances
Meanwhile, the launch was driven by Global SSBeauty Brands (GSSB), Shoppers Stop’s distribution arm, which introduced Armani fragrances to India in 2023. Shoppers Stop also launched boutiques for Bobbi Brown and Jo Malone London at DLF Promenade, in collaboration with Estée Lauder.
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Furthermore, the Armani Beauty store offers high-end, globally recognized luxury products to Indian consumers. “It’s more than just a beauty store—it represents the merging of sophistication, luxury, and cutting-edge beauty solutions,” said Kassim.
Established in 1991, Shoppers Stop Ltd. operates over 106 department stores across 56 cities, 50 Intune value fashion stores, and 23 airport locations.
