India’s ride-hailing sector is witnessing a revolution with the rise of Namma Yatri, a zero-commission platform designed to empower drivers and create a fairer ecosystem. Built on the Open Network for Digital Commerce (ONDC), Namma Yatri takes a bold step away from traditional models by ensuring that drivers keep 100% of their earnings through its subscription-based approach.
Transforming Lives with a Driver-First Model
“Namma Yatri has already impacted over 5 lakh drivers, helping them collectively earn Rs 1,100 crore since its launch,” shared Shan MS, co-founder of Namma Yatri, at a recent media event. “This isn’t just a business model—it’s a movement to provide financial stability and uplift livelihoods,” he added.
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The ONDC’s latest whitepaper highlights the immense economic potential of open-network platforms. It estimates that platforms like Namma Yatri could generate an economic impact of Rs 3 lakh crore over the next five years. By removing commission fees, the app is expected to save drivers Rs 20,000 crore annually, while fueling additional economic activity of Rs 51,000 crore to Rs 67,000 crore. Moreover, this model could boost GST revenues by Rs 1,000 crore as household spending rises.
Scaling Up and Looking Beyond Borders
With plans to expand into three to five cities in the coming months, Namma Yatri is also considering taking its platform international. Its mission aligns with ONDC’s principles of decentralization, openness, and interoperability, fostering an inclusive marketplace that benefits both drivers and riders.
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Dr. Pramod Verma, the visionary behind Aadhaar and UPI, sees immense potential in this approach. “Namma Yatri exemplifies how peer-to-peer models on open networks can transform industries. It’s like the UPI moment for mobility—empowering drivers, cutting costs for riders, and placing India at the forefront of digital innovation and inclusivity,” he remarked.
