D2C beauty startup Conscious Chemist has secured INR 12 crore (around $1.4 million) in funding from private equity firm Atomic Capital.
Strategic͏͏ Board͏͏ Appointment:
Following͏͏ this͏͏ investment,͏͏ the͏͏ company͏͏ also͏͏ appointed͏͏ Apoorv͏͏ Gautam,͏͏ founder͏͏ and͏͏ managing͏͏ partner͏͏ of͏͏ Atomic͏͏ Capital,͏͏ to͏͏ its͏͏ board͏͏ of͏͏ directors.
Growth͏͏ Plans:
Conscious͏͏ Chemist͏͏ plans͏͏ to͏͏ utilize͏͏ the͏͏ new͏͏ funds͏͏ to͏͏ enhance͏͏ its͏͏ product͏͏ portfolio͏͏ and͏͏ operations,͏͏ while͏͏ expanding͏͏ its͏͏ digital͏͏ presence,͏͏ supply͏͏ chain,͏͏ marketing,͏͏ and͏͏ product͏͏ distribution.
In͏͏ addition,͏͏ the͏͏ funds͏͏ will͏͏ be͏͏ used͏͏ to͏͏ enhance͏͏ customer͏͏ experience͏͏ through͏͏ data-driven͏͏ insights͏͏ and͏͏ to͏͏ explore͏͏ new͏͏ markets͏͏ within͏͏ the͏͏ beauty͏͏ and͏͏ wellness͏͏ industry.
Continue͏͏ Exploring:͏͏ Skincare͏͏ brand͏͏ Conscious Chemist secures͏͏ INR͏͏ 1͏͏ Crore͏͏ debt͏͏ capital͏͏ from͏͏ Recur͏͏ Club͏͏ to͏͏ fuel͏͏ growth͏͏ and͏͏ expansion
“We’re͏͏ excited͏͏ to͏͏ welcome͏͏ Gautam͏͏ to͏͏ our͏͏ board͏͏ through͏͏ this͏͏ new͏͏ partnership͏͏ with͏͏ Atomic͏͏ Capital.͏͏ It’s͏͏ an͏͏ exciting͏͏ phase͏͏ for͏͏ Conscious͏͏ Chemist͏͏ as͏͏ we͏͏ focus͏͏ on͏͏ rapid͏͏ growth͏͏ and͏͏ delivering͏͏ more͏͏ innovative,͏͏ science-driven͏͏ skincare͏͏ solutions͏͏ to͏͏ Indian͏͏ consumers.͏͏ Our͏͏ goal͏͏ is͏͏ to͏͏ redefine͏͏ beauty͏͏ with͏͏ products͏͏ that͏͏ offer͏͏ real͏͏ results͏͏ and͏͏ transformative͏͏ experiences,”͏͏ said͏͏ Robin͏͏ Gupta,͏͏ chief͏͏ executive͏͏ of͏͏ Conscious͏͏ Chemist.
“Conscious͏͏ Chemist͏͏ holds͏͏ significant͏͏ potential͏͏ in͏͏ the͏͏ beauty͏͏ and͏͏ personal͏͏ care͏͏ space.͏͏ I’m͏͏ excited͏͏ to͏͏ support͏͏ the͏͏ team͏͏ as͏͏ they͏͏ strive͏͏ to͏͏ achieve͏͏ their͏͏ INR͏͏ 100͏͏ crore͏͏ annual͏͏ recurring͏͏ revenue͏͏ target,”͏͏ said͏͏ Gautam.
Founded͏͏ in͏͏ 2019͏͏ by͏͏ Robin͏͏ Gupta͏͏ and͏͏ Prakher͏͏ Mathur,͏͏ Conscious͏͏ Chemist͏͏ is͏͏ a͏͏ direct-to-consumer͏͏ beauty͏͏ brand͏͏ specializing͏͏ in͏͏ skincare.͏͏ The͏͏ brand͏͏ claims͏͏ to͏͏ have͏͏ served͏͏ over͏͏ 1͏͏ million͏͏ customers͏͏ across͏͏ India,͏͏ reaching͏͏ them͏͏ through͏͏ platforms͏͏ like͏͏ Amazon,͏͏ Nykaa,͏͏ Myntra,͏͏ Flipkart,͏͏ Blinkit,͏͏ Zepto,͏͏ and͏͏ its͏͏ own͏͏ website.
It͏͏ competes͏͏ with͏͏ brands͏͏ such͏͏ as͏͏ Dot͏͏ &͏͏ Key,͏͏ Earth͏͏ Rhythm,͏͏ Minimalist,͏͏ Dr.͏͏ Sheth’s,͏͏ and͏͏ The͏͏ Dermacco͏͏ in͏͏ the͏͏ Indian͏͏ skincare͏͏ market.
This͏͏ trend͏͏ reflects͏͏ the͏͏ growing͏͏ interest͏͏ of͏͏ investors͏͏ in͏͏ beauty͏͏ and͏͏ personal͏͏ care͏͏ startups,͏͏ driven͏͏ by͏͏ rising͏͏ consumer͏͏ demand͏͏ for͏͏ skincare͏͏ products.
According͏͏ to͏͏ the͏͏ report,͏͏ the͏͏ Indian͏͏ beauty͏͏ and͏͏ personal͏͏ care͏͏ market͏͏ is͏͏ recognized͏͏ as͏͏ the͏͏ fastest-growing͏͏ e-commerce͏͏ segment͏͏ in͏͏ the͏͏ country,͏͏ with͏͏ projections͏͏ indicating͏͏ it͏͏ will͏͏ reach͏͏ $28͏͏ billion͏͏ by͏͏ 2030,͏͏ making͏͏ up͏͏ 7%͏͏ of͏͏ the͏͏ overall͏͏ e-commerce͏͏ market.
