When Ayurveda is mentioned, it tends to conjure up thoughts of India’s rich heritage, spirituality, and a sense of age-old wisdom. In a world where familiar names like Patanjali and Dabur have etched the image of Ayurveda as a realm belonging to ancient times, associated mostly with ascetic practitioners, the appeal to today’s millennials may not be immediate. This perspective, while not without merit, might not resonate with the modern generation, leading them to overlook the beauty and relevance of Ayurvedic practices. Enter Deepak Agarwal, the driving force behind Auric, who himself was once skeptical about the ancient sciences until he experienced their transformative power firsthand. Auric’s journey encapsulates this shift—from a skeptic to a believer—and highlights the pathway to their thriving enterprise, firmly rooted in the wisdom of Ayurveda.
From Skeptic to Seeker: How a Skeptic of Ancient Science Became a Full-Blown Business Tycoon
In the fast-paced world of technology and scientific advancements, embracing ancient practices might seem counterintuitive to many. Deepak Agarwal, a former chemical engineer at Unilever, was no exception. As a logical thinker and an IIT graduate, he was steeped in the rationality of modern science. However, life had a way of leading him down an unexpected path. A debilitating backbone fracture shattered his assumptions, pushing him to explore alternatives beyond conventional medicine.
Initially pursuing physiotherapy and medications, Deepak’s search for healing took a surprising turn when he delved into the world of yoga. Despite his skepticism, yoga worked its magic, gradually dismantling his doubts about ancient sciences. “And that’s how my twist with Ayurveda started,” he reflects in an interview with SnackFax. Deepak’s journey from doubter to believer ignited a newfound curiosity about Ayurveda and its potential.
He recalls, “I also started asking myself, how come a person who did not believe in ancient wisdom got on the bandwagon of yoga?” This question became the catalyst for his personal transformation and sowed the seeds for what would later become Auric.
Birth of ‘Auric’: Blending Tradition with Innovation
Enthralled by the wonders of ancient wisdom, Deepak Agarwal embarked on a mission to bridge the gap between centuries-old Ayurveda and the demands of contemporary lifestyles. He pondered why Ayurveda, with its magical potential, had not gained traction in modern times. The answer, he realized, lay in representation and product quality.
Modern lives are fast-paced, leaving little room for time-consuming Ayurvedic practices. Additionally, subpar product quality and outdated marketing hindered Ayurveda’s popularity, particularly among millennials. Deepak’s analytical mind delved deeper, uncovering a shift in consumer preferences toward natural living and holistic wellness.
“The time is right for people to start believing that food is also a source of wellness,” he asserts. “Earlier, beauty was gold and wellness was silver, but slowly but surely, beauty and wellness are both becoming gold.”
This realization set the stage for Auric’s inception. Despite lacking a business background, Deepak’s visionary mind orchestrated a seamless fusion of ancient Ayurveda with the convenience of modern life.
Auric: A Legacy Reimagined
Today, Auric stands tall as a beacon of wellness innovation, offering an array of products spanning food, condiments, health supplements, and more. Deepak Agarwal’s brainchild not only manifests his belief in the power of Ayurveda but also caters to the evolving needs of a health-conscious generation. Auric seamlessly marries tradition and modernity, serving as a bridge between the timeless wisdom of ancient sciences and the demands of contemporary living.
Auric’s success story resonates far beyond business triumph. It symbolizes a paradigm shift, a reawakening of trust in age-old practices, and a testament to the transformative journey of a skeptic turned visionary. Deepak Agarwal’s venture is not merely a commercial venture; it’s a revolution, a reminder that treasures of the past can illuminate the path to a healthier and more fulfilling future.
Founded on January 8, 2018, Auric, operating under the name Zenith Drinks Private Limited, boasts an impressive roster of investors, with notable names like Venture Catalysts and Air Asia among them. Since its inception, Auric has successfully secured a total funding of $2.1 million across two funding rounds. The most recent injection of capital occurred on June 28, 2021, during a Seed round that further solidified Auric’s position in the market.
Watch our exclusive conversation with Deepak Agarwal here:
