Shark Tank India judge and Emcure Pharmaceuticals Executive Director, Namita Thapar, has launched a new direct-to-consumer (D2C) wellness brand called ARTH. The inspiration, she says, comes directly from her experience on the hit business reality show. ARTH marks a bold move by Thapar to branch into consumer-facing health products within the Emcure ecosystem.
Personally curated by Thapar in consultation with top medical experts, the ARTH product range promises high-quality, medically-backed supplements aimed at both men and women. It includes products such as sleep support gummies, iron gummies, and intimate creams, which she says are among her top favorites. She adds that the products have been created with a commitment to quality, transparency, and consumer well-being.
ARTH is already available across major e-commerce platforms, the brand’s official website arthbyemcure.com, and in retail chains such as Reliance, Apollo Pharmacy, and QC stores. While currently promoting the brand from Milan, Thapar emphasized her love for the range and the personal connection she shares with it.
Her post announcing the launch also featured a touch of flair, joking that the new venture deserves “a new hair colour and cut.” The entrepreneurial move comes as part of a broader trend in the Indian pharma and wellness sectors, where legacy companies are spinning off innovative, lifestyle-focused verticals for a younger, more health-conscious audience.
With her credibility, Shark Tank fanbase, and the trusted Emcure brand behind her, ARTH by Namita Thapar is poised to make waves in India’s booming wellness and nutraceuticals market.
