Actor Samantha Ruth Prabhu has added another chapter to her growing entrepreneurial journey, joining menstrual and feminine healthcare brand ZOY as co-founder. With this, the actor’s tally of ventures as investor or co-founder has touched 12, spanning wellness, fashion, sports and personal care.
Prabhu, who earlier co-founded Secret Alchemist and fashion label Saaki, has consistently backed ventures aligned with her personal values. “I look for brands that can create meaningful impact. Whether it is Secret Alchemist, Saaki, Ekam or even the Chennai Pickleball team, I want to support businesses that I genuinely believe in,” she told Moneycontrol.
ZOY, founded by Maheshwari Moorthy, aims to disrupt India’s $1.3 billion menstrual hygiene market, which is projected to grow at 12 percent annually till 2030. The segment continues to be dominated by plastic-based, chemically processed products that studies have linked to fertility issues, PCOS, urinary tract infections and chronic discomfort.
The new venture plans to introduce toxin-free, holistic alternatives, including medicated strip sanitary napkins and the patented Snow Lotus Therapy Pad. The product has been designed to regulate cycles, support PCOS management and aid natural detoxification.
Prabhu, who has spoken openly about her personal health struggles, said her association with ZOY is an extension of her advocacy for mindful living and women’s empowerment. “This is not just about menstrual care. It is about rethinking women’s health as a whole. We want to build a brand that helps women make informed choices and experience their cycles differently,” she said.
Her focus on wellness comes at a time when Indian consumers are increasingly turning to clean and sustainable personal care. For Prabhu, ZOY marks not just another investment, but a commitment to reshape conversations around women’s health in India.
