Priyanka Gill, serial entrepreneur and co-founder of the Good Glamm Group, is making waves once again—this time in fine jewellery. She has launched COLUXE, a luxury brand specializing in lab-grown diamonds (LGDs), with a mission to redefine ethical, sustainable, and accessible luxury in India.
After stepping away from her role as a venture partner at Kalaari Capital, Priyanka is now fully focused on building India’s first nationally recognized LGD jewellery brand. COLUXE has already secured early-stage funding from investors within her network and is in discussions with VCs for an upcoming funding round.
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A Fresh Take on Fine Jewellery
COLUXE is set to challenge traditional norms in the jewellery industry, offering high-quality, contemporary designs with a tech-first approach. The brand will feature everything from solitaire rings, pendants, and tennis bracelets to themed collections inspired by zodiac signs, gifting, and self-expression.
What sets COLUXE apart? Customization and innovation. The brand is integrating AI-driven personalization, multi-use jewellery settings, and virtual try-ons to create a seamless digital and in-store experience.
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“Diamonds Should Be for Everyone”
Speaking about her new venture, Priyanka Gill, Founder & CEO of COLUXE, said:
“We are witnessing a once-in-a-generation shift in consumer behavior. Luxury is evolving, and no one is defining the future of fine jewellery at a national level. COLUXE is here to change that.”
She further elaborated on her vision:
“Our goal is to make COLUXE India’s most loved lab-grown diamond and gemstone brand. Rooted in India but built for the world, we are blending cutting-edge technology with timeless craftsmanship to set new global standards for ethical, sustainable luxury. COLUXE stands for inclusivity, celebration, and joy.”
