HomeEntrepreneurshipJourney of Shri Ramesh Chauhan from Thumbs Up to Bisleri

Journey of Shri Ramesh Chauhan from Thumbs Up to Bisleri

Ritesh Agarwal, Founder, OYO

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Mr Ramesh Jayanti Chauhan was born on June 16, 1940. He is a graduate of the Massachusetts Institute of Technology, and after coming back at the age of 22, he joined the family business. He holds a double major in mechanical engineering and business management, which makes him think differently with better business development knowledge. 82-year-old Chauhan has experience spanning over 50 years.

Through his glorious 50 years, he managed and introduced big brands like Bisleri, Thumbs Up, Vedica, and Limca.

He always thought ahead of time, which is why, at the age of 27, he introduced bottled drinking water in India. At that time, it was a very bold and crucial step. Parle bought bisleri from a foreign company and started selling mineral-packaged drinking water in India.

With all the compassion and hard work of Mr Chauhan, Bisleri is now known to every household and has become a synonym for mineral water. When we think about any mineral water, we think about Bisleri. It all became possible because of Ramesh Jayantilal Chauhan.

Under his guidance, Bisleri was nurtured, and its growth touched the sky. After this Vedic text, Himalayan drinking water was launched. It gained fame and popularity because of its unique concept and excellent packaging. Along with these, he made various soft drink brands like Thumbs Up, Limca, Maaza, Citrus, etc.

Besides all these achievements, he was very concerned about social and environmental services. He made sure that what he thinks is implied. Bisleri started rainwater harvesting, and with this initiative, 7 million litres of water were generated every year.

He also introduced ozone therapy, which is an inexpensive alternative to medical treatment. Ozone therapy can be used as a preventative measure against diseases like cancer, knee arthritis, and sinusitis.

Bisleri trained over 650 doctors for this therapy, and over 50,000 patients have been touched and benefited from it. He is a role model, an inspiration, and an institution of knowledge, compassion, and hard work.

On completing 50 years, he launched a book named “Thunder Bottle,” which was full of hope, inspiration, and passion.

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