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Sunday, January 5, 2025

Aadit Palicha Predicts Quick Commerce Will Soon Compete with E-commerce Giants

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Zepto co-founder and CEO Aadit Palicha is confident that the quick commerce sector will rival industry giants like Amazon and Flipkart by 2025. 

In a bold LinkedIn post on New Year’s Eve, Palicha declared that 2024 will be the year people begin to recognize the true potential of quick commerce, setting the stage for a major transformation in the retail landscape. According to him, by 2025, the sector will reach a scale comparable to traditional ecommerce platforms.

Zepto’s Impressive Financials 

Zepto, which is preparing for its IPO, posted a significant 120% jump in operating revenue, reaching Rs 4,454 crore in FY24, outpacing competitors such as Swiggy’s Instamart and Zomato’s Blinkit. Palicha emphasized that the future success of quick commerce hinges on “exceptional execution” and pointed out that only a few players will be able to meet this high bar.

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Looking ahead to 2025, Palicha predicts major shifts in quick commerce, including an evolution in customer value, unit economics, and operational strategies. He also noted that the capital markets environment for the sector will undergo significant changes, transitioning from private to public investments. 

Zepto’s Promising Future 

With great optimism for the year to come, Palicha highlighted Zepto’s stellar performance during New Year’s Eve sales, reporting a 200% increase compared to the previous year and handling hundreds of thousands of orders per hour.

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In a similar vein, Blinkit also shared its record-breaking success on December 31, achieving the highest number of orders per minute, per hour, and total tips ever given to delivery partners.

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