Fast fashion has a new face, and it isn’t who you think.
While global goliaths like H&M and Zara still make up most regular chatter on the high street, Urbanic is rapidly becoming the name on everyone’s college group chat, Pinterest board, and late-night endless scroll. The Chinese-origin, London-based fashion brand has cracked the code that most local players are still fumbling on how to sell affordable drip without looking like it’s from the bargain rack.
Urbanic’s play is simple—don’t follow trends, drop them. Their app feels less like a shopping site and more of a moodboard for Gen Z aesthetics; coquette-core, clean girl, Y2K revival, and oddly specific fits like “brunch date with your toxic ex.” Whatever the vibe is, Urbanic has a cart waiting.
And unlike other platforms that feel either overly cluttered or artificial in their casualness, Urbanic’s UX feels built for the socially integrated shopper. It’s a combo of sleek layout, curated collections, and just enough FOMO to compel a 2:30 AM purchase of that corset top you would have never put in your shopping cart elsewhere.
But, it is not just the front end that we are addressing. Urbanic has also come up with local delivery channels behind the scenes to add the speed – which is a must now in India e-commerce. Returns? Pickup is seamless. Sizes? Inclusive-ish. Packaging? Instagrammable enough to be on stories.
Value is the deal breaker. Aesthetic pieces that look luxe but cost less than Zomato, that is the charm. Urbanic is a vibe-for-a-week closet, not a wardrobe for life. And Gen Z is all for it.
Urbanic is not yelling from billboards, Urbanic whispers through reels, outfit inspo posts, projects , and ˋwhere is that from?´ comments.
It is fast fashion, yes. But make it algorithm approved!
