Urban Company, the Indian startup known for home services on demand, is gearing up for a big step towards the public market—and it’s just sealed a significant deal to boost its presence in the Middle East. The company has joined forces with Noon, a leading ecommerce player in Saudi Arabia, to roll out its services in the UAE and Saudi markets.
Thanks to this partnership, Urban Company’s services will now be available directly through the Noon app. Users in both countries can easily schedule, track, and repeat bookings for everything from home maintenance to personal grooming, without having to juggle multiple apps.
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This move not only deepens Urban Company’s Middle East footprint but also plugs its offerings into Noon’s massive customer base—giving it a faster route to scale across the region.
In the UAE, customers can access cleaning services (both one-time and monthly plans), deep cleans, laundry, AC servicing, electrical and plumbing fixes, massages, beauty and grooming appointments, babysitting, and even pet care. Meanwhile, in Saudi Arabia, the lineup includes similar cleaning plans, detailed home clean-ups, maintenance work like carpentry and AC repair, plus in-home beauty treatments tailored for women.
“This is a big step forward in our vision to bring top-tier home services to families across the Middle East,” said Urban Company CEO and co-founder Abhiraj Singh Bhal. “Noon’s reach and customer trust give us the perfect foundation to build a smooth, tech-powered service experience.”
Faraz Khalid, CEO of Noon, echoed the sentiment. “We’re combining Urban Company’s service quality with our regional reach to create something that’s fast, dependable, and focused on what people really need.”
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Whether it’s a one-time fix or a recurring cleaning schedule, customers can customize their experience—and even stick with the same service professional for familiarity and consistency.
