Uber has launched a new service named Uber Moto Women in Bengaluru offering women only bike rides.
This service would connect women drivers to women riders, and would thus address women safety and mobility concerns.
Uber’s Moto Women Would Soon Scale Operations Across India
The company intends to soon scale its operations to all major cities in India, as it sees great potential for it. The head of regional business operations of the company Abhishek Padhye told Business Standard: “For Uber, this is a global-first initiative. We don’t have such women-only products anywhere else in the world. We started with Bengaluru, as it is the largest market for bike-taxis. The city sees 5 million bike-taxi trips across all the platforms per month and this serves about a million riders and 100,000 drivers.”
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Explaining the rationale behind the first of its kind service in the world, he explained: “Last mile transportation is in huge short supply in Bengaluru. What we realised is that 30 per cent of our women riders were already taking bike-taxis. With Uber Moto Women, we’re not just offering a safer and more convenient ride option for women, but also empowering female drivers with the opportunity to earn flexibly in one of India’s fastest-growing mobility segments”.
Moto Women Serves a Huge Untapped Market
This service was launched after extensive consultation with women and a deep understanding of their safety and mobility concerns.
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Bike taxies are super affordable, quick and a very attractive commuting option in major cities and this new women only service by Uber promises to cater to a huge untapped market.
