The Souled Store, a big lifestyle brand in India, has deepened its ties with cricket player Hardik Pandya, who is now an investor. This partnership is a significant move for The Souled Store as it aims to grow in the Indian fashion retail market.
Hardik Pandya joins The Souled Store as brand ambassador since 2022
Since 2022, Hardik Pandya has been a brand ambassador for The Souled Store. He’s now keen to support the brand’s vision of becoming the top choice for trendy, high-quality products for young people.
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According to Indian Retailer, regarding the partnership, Pandya released a statement, saying, “My journey with The Souled Store has been a special one. What started as a partnership has grown into something much bigger. I have always admired their passion for creating something fun, relatable, and exciting for the youth of India. I’m thrilled to be a part of this very loved homegrown brand’s next chapter and look forward to contributing to its continued success and growth.”
Further he stated, “I’m excited to strengthen my partnership with The Souled Store, a brand that resonates with both the youth of the country and me. As an Indian athlete, I believe in the potential of homegrown brands, and this journey is about supporting innovation and creativity to help shoppers look and feel their best. I look forward to being part of this exciting partnership and fueling growth & love for the brand.”
Meanwhile, Vedang Patel, Co-Founder of The Souled Store said “Hardik embodies everything that The Souled Store stands for, representing a true ‘Made in India’ success story. We are thrilled to welcome him into the family. His passion for fashion and deep understanding of the Indian youth will bring immense value to our brand. Together, we aim to innovate and create products of high quality that resonate with the youth while celebrating their individuality and interests.”
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The Souled Store reports 55% annual growth rate
Notably, The Souled Store has grown significantly with a 55% annual growth rate, since 2022. They expanded from 8 to over 30 stores in more than 15 cities and plan to add 5 more by the end of this month. Their user base has more than doubled, showing the positive impact of their strategic leadership and market expansion.
In the past two years, The Souled Store and Hardik Pandya have both gained from their partnership. As a brand ambassador, Hardik has enhanced The Souled Store’s visibility in a competitive fashion market and linked the brand to youthful energy, appealing to his fans. This collaboration has led to growth for both Hardik and The Souled Store, forming a community of fans and customers who value quality clothing and want to keep up with fashion trends.
With this new investment, The Souled Store plans to speed up product development, expand its online and offline presence, and pursue new creative partnerships.
