Reid & Taylor Apparel, a men’s ready-to-wear fashion brand, has launched its e-commerce website, reidandtaylor.in. The website allows customers to shop for a variety of menswear, including shirts, polos, suits, trousers, chinos, and accessories.
The brand will also be available on the fashion e-commerce platform Myntra, starting from Friday midnight.
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CEO shares post on social media
“Today we have inaugurated our online business of Reid & Taylor Apparel. Now for all the men on the mission in India, we are just a few clicks away,” wrote Subrata Siddhanta, CEO – apparel and retail at Reid & Taylor in a LinkedIn post while sharing pictures of the website launch.
Established in the 1830s by Scottish entrepreneur Alexander Reid, Reid & Taylor was with financial backing from Joseph Taylor. The brand entered India in 1998 through S. Kumars Nationwide Ltd. (SKNL) and became a household name for its luxury fabrics and tailored menswear.
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Reid & Taylor signs Vicky Kaushal as brand ambassador
Recently, the company onboarded Bollywood actor Vicky Kaushal as its brand ambassador to connect with a younger consumer base.
The brand has been expanding its offline presence by launching stores. Seven stores were launched in Mumbai in April alone. Reid & Taylor aims to have 40 stores operational across India by the end of the financial year 2025.
