Zomato‘s business-to-business (B2B) grocery supply vertical, Hyperpure, has launched a rapid delivery service.
Zomato’s Hyperpure to charge INR 99 for express delivery
This new service offers delivery times ranging from 30 minutes to four hours, in addition to Hyperpure’s usual next-day delivery service. The products under this rapid delivery service are priced higher, with a INR 99 fee for Express delivery.
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Notably, the move is part of a larger trend in the industry, where businesses are striving to shorten delivery times to same-day or within 2-4 hours. This is driven by the growing impact of quick commerce.
Other companies, such as Flipkart-owned Myntra, are also piloting quick delivery services. Myntra’s M-Now service offers delivery within 30 minutes to two hours in select Bengaluru
pin codes.
Similarly, FirstCry, a mother and baby care products retailer, has enabled same-day delivery in about 40 cities across India. Even beauty retailer Nykaa has launched a 10-minute delivery pilot in Mumbai. Delhivery, a logistics firm, is also planning to start an intracity third-party quick commerce logistics service.
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Zomato’s Hyperpure sees 98% YoY revenue growth
Meanwhile, Zomato’s Hyperpure business saw a 98% year-on-year (YoY) revenue growth, reaching INR 1,473 crore in the September quarter. Zomato’s overall operating revenue for the July-September quarter increased by 68% YoY to INR 4,799 crore, with a five-fold jump in net profit to INR 176 crore.
However, Hyperpure had previously come under scrutiny after Telangana food safety officials flagged concerns at one of its warehouses, including open premises and the presence of houseflies. Zomato chief executive Deepinder Goyal later clarified that the issues were addressed and the vendor was delisted from the platform.
