Sexual wellness products, including condoms, are becoming a hot commodity in India’s quick commerce market, as revealed by Swiggy Instamart in a recent report.
These items are now flying off the virtual shelves at a pace that rivals the sales of everyday staples like milk and curd.
Evolution in Indian Shopping Habits
According to Swiggy Instamart’s latest data, “1 in every 140 orders contained a sexual wellness product.” This marks a significant shift in consumer behavior, with these items holding their own alongside kitchen essentials like dosa batter, chips, and soft drinks, which remain the platform’s most-ordered products.
Continue Exploring: Snapdeal’s Strategic Moves Drive Significant Loss Reduction in FY24
Interestingly, the data highlights a notable evolution in Indian shopping habits, showing a move beyond just traditional staples. Bengaluru led the charge in the sale of sexual wellness products, earning the title of top spender on condoms in 2024.
Late-Night Shopping Trends
The report also uncovered a surge in late-night orders, with the peak activity occurring between 10 PM and 11 PM. Popular items during this hour included masala-flavored chips, Kurkure, and flavored condoms, painting a vivid picture of India’s nocturnal shopping preferences. When it comes to these midnight splurges, cities like Delhi, Hyderabad, and Bengaluru stood out for their high activity.
Continue Exploring: AI Meets Hospitality: Guestara Raises $500,000 to Power the Future of Guest Management
Big Spenders and Unique Trends
Delhi and Dehradun topped the charts for overall spending on Swiggy Instamart in 2024, with staples like flour, milk, and oil dominating their shopping lists. Meanwhile, an individual in Mumbai grabbed attention with an extraordinary purchase spree, spending a whopping ₹15 lakh on pet products, primarily cat and dog food.
