Zomato’s annual customer insights report for 2024 brought to light some quirky yet fascinating trends, revealing the diversity of its users’ searches and ordering habits.
Among the unexpected findings, nearly 5,000 people typed “girlfriend” into the search bar, while just 40 users searched for “dulhan” — a surprising glimpse into the varied reasons behind food orders.
Delhi NCR Comes on Top
Delhi-NCR dominates, but Mumbai’s spending edges ahead
In terms of sheer volume, Delhi-NCR emerged as the leader, with a massive 12.4 crore orders in 2024, outpacing the combined total of Punjab, Haryana, Uttar Pradesh, and Rajasthan, which together accounted for around 10 crore orders. Bengaluru showed impressive numbers, placing 30 lakh more orders than Mumbai. However, it was Mumbai that outspent Bengaluru, tipping an additional Rs 3 crore.
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Busiest and slowest days
May 12 proved to be Zomato’s busiest day, with an astounding 34.8 lakh orders flooding in. In contrast, January 29 saw the fewest orders, with just 16.8 lakh placed, offering a glimpse into the seasonal fluctuations in food delivery demand.
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A New Year’s Eve boom
New Year’s Eve marked a peak in demand across quick-commerce platforms like Zomato, Blinkit, Swiggy Instamart, and Zepto. Blinkit CEO Albinder Dhindsa took to X to announce that they had already surpassed their total orders from the previous NYE by 5 p.m. that day, noting record-high orders, tips, and delivery speed, showcasing the skyrocketing demand for on-demand deliveries during the holiday season.
