VIP clothing Ltd. an inner wear titan debuts in the rapid commerce market by partnering with Swiggy Instamart.
This agreement allows the company to make quick 10-minute delivery of its men’s innerwear brand, Frenchie.
VIP Clothing Debuts in the Rapid Commerce Market
Through this venture the company is targeting modern consumers, who value time and convenience. VIP clothing has been an industry leader in its domain and its entry into the quick commerce market promises to further solidify its business.
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VIP Clothing: An Industry Leader in Intimate Apparel
Driven by the expanding middle class, urbanization, and the growth of e-commerce, the company’s revenue rose by 13% to USD 7.2 million in Q2 FY25, up from USD 6.2 million in Q2 FY24.
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VIP, one of India’s leading manufacturers of intimate apparel, offers a wide range of products across various market segments under multiple brands, including Feelings, Leader, Frenchie, and VIP.
