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Friday, March 21, 2025

Urban Company Dives Into Q-Commerce with 15-Minute Maid Bookings

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In a fresh take on the booming quick commerce trend, Urban Company has rolled out a lightning-fast home service – “Insta Maids.” This new offering, currently piloting in Mumbai, allows users to book domestic help within just 15 minutes.

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For as little as ₹49 per hour, customers can hire maids for essential household chores like dishwashing, sweeping, mopping, and even basic meal prep. The ultra-quick service aims to bridge the gap between demand and availability in urban households where reliable help is often hard to find on short notice.

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While Urban Company has not yet confirmed when Insta Maids will expand to other cities, the move marks a significant shift in the home services industry. If successful, it could redefine how domestic help is accessed in India’s fast-paced urban centers.

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