Tata group‘s ecommerce venture, Neu, is piloting a quick commerce delivery service under Neu Flash, as demand for instant deliveries picks up pace in India.
Tata’s Neu Flash now operates in 20 cities
According to the sources, the 15-minute delivery service is now active in more than 20 cities across India, including major metros like Delhi NCR, Mumbai, Bengaluru, Hyderabad, Pune, Chennai, as well as several tier-II cities.
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The rollout is currently limited to select pin codes within these cities, with a curated selection of products available during the initial phase. Neu Flash offers delivery of products ranging from groceries and electronics to apparel and beauty items. The app, which is built upon Tata’s existing digital infrastructure, offers quick delivery across multiple categories, including groceries, electronics, apparel, and beauty products.
However, Neu Flash leverages BigBasket‘s existing hyperlocal network for grocery deliveries, while Croma manages electronics deliveries and Tata Cliq handles fashion and lifestyle products. This expansion comes as Tata Digital works to strengthen Neu’s market position, following its earlier challenges in the superapp space.
For now, the quick commerce expansion follows substantial backend improvements to Neu’s platform over the past year, including a revamped user interface and enhanced integration of Tata’s digital assets.
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India’s q-commerce sees 280% growth
Meanwhile, Industry data shows that India’s quick commerce sector has grown by 280% in the last two years, with market leaders Blinkit, Zepto, and Swiggy Instamart collectively reporting over $1 Bn in revenue for FY24. This comes at a time when companies in India are intensifying their quick commerce offerings.
Recently, Myntra has introduced M-Now, offering deliveries in 30 minutes to 2 hours. Amazon India is getting ready to launch its own quick delivery service called Tez. Zepto’s recent $350 million funding, led by Motilal Oswal‘s Private Wealth division, shows how fierce the competition is in the quick commerce market.
