Swiggy Instamart’s annual report for 2024 paints a vivid picture of how Indians embraced quick commerce in their daily lives. From stocking up on groceries to splurging on gold coins and gadgets, customers across the country made Instamart a go-to destination for both routine and extravagant shopping.
Big Spenders Lead the Pack
Two prolific shoppers from Delhi and Dehradun together spent over ₹20 lakh on Instamart this year, filling their carts with everyday essentials like atta, milk, and cooking oil.
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Top Picks Across India
Milk was the undisputed favorite of the year, featuring in 1 out of every 15 orders nationwide. Other popular items included curd, dosa batter, chips, and soft drinks. Fruits and vegetables made up a significant chunk of orders, appearing in 20% of all baskets.
The year also saw some interesting spending patterns:
Pet Pampering in Mumbai: A devoted pet owner spent more than ₹15 lakh on dog and cat food, leading the pet care category.
Tech Splurge in Chennai: One shopper spent ₹1,25,454 on gadgets, including gaming earphones and a hair straightener.
Mango Madness in Hyderabad: A mango lover shelled out ₹35,000 during May, stocking up on the king of fruits.
Gold Rush in Ahmedabad: A customer set a record by spending ₹8,32,032 on gold coins during Dhanteras.
Poker Parties in Delhi: Diwali celebrations in the capital featured poker chip purchases totaling ₹4,60,000.
Tonic Water Craze: Mumbai saw a single-day purchase of tonic water worth ₹8,20,360, while a Goa resident spent nearly ₹35,000 on tonic water over the year.
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Swiggy Instamart’s 2024 data highlights the growing role of quick commerce in both everyday convenience and indulgent spending, reflecting the evolving shopping habits of Indians.
