Swiggy’s rapid-delivery experiment is no longer a side bet. Bolt, the company’s 10-minute food delivery service introduced in October 2024, has moved quickly up the ranks and now accounts for more than a tenth of all orders placed on the platform. It is currently operational in over 700 cities, making it one of the most widespread fast-food delivery pilots attempted by any major Indian platform.
Rohit Kapoor, chief executive of Swiggy’s food marketplace business, said the service is benefiting from a shift in consumer expectations shaped by the rise of quick commerce. He noted that users increasingly want shorter wait times across categories and restaurants are beginning to build menus that suit the rapid-delivery format, which has strengthened the model’s adoption. Customers who enter Swiggy through Bolt also tend to stay longer, with the company recording stronger month-on-month retention for this segment.
Kapoor added that the service is not draining capital. Each delivery is currently profitable, he said, adding that Bolt is helping lift order frequency without putting pressure on costs. Affordability, he stressed, remains central to bringing new households into Swiggy’s ecosystem as competition intensifies in food and grocery delivery.
Speaking on the sidelines of an industry event, Kapoor outlined the broader growth view for the coming year. Swiggy is holding its forecast for Gross Order Value growth at 18 to 20 per cent annually, with the company focusing on consumer insights and product improvements to maintain momentum. He said the food delivery sector has transformed dramatically in a little over a decade, and understanding changing behaviour will be critical for the next phase of expansion.
Commenting on the newly notified Labour Codes, Kapoor said the framework offers welcome clarity for the sector and the company is waiting for additional specifics as regulators release further guidance.
