Shantanu Deshpande, CEO of Bombay Shaving Company, had voiced his concerns about India’s increasing reliance on quick food delivery services, stressing the potential health and nutritional consequences.
Shantanu Deshpande’s Viral Thought Provoking Post
In a LinkedIn post that has since gone viral, Deshpande shared his disbelief after hearing from the founder of a quick commerce (qcom) food company that meals could be prepared in just two minutes and delivered in eight. “Two minutes to cook, eight minutes to deliver. I was stunned when a qcom food founder told me this,” Deshpande remarked, shedding light on his concerns.
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Now Karan Tanna Founder of Ghost Kitchens India has penned a deeply insightful post about this phenomenon. He wrote: “Companies are flooding to take a pie of the potential 10 min food delivery market. It’s exciting! Never thought that the next disruption in food delivery would be Speed! That too over vale (discounting). It’s crazy how market behavior changes. In the midst of this, there are a lot of conversations around the safety of food! A men’s grooming startup founder recently criticized 10-minute food delivery, calling it unhealthy and unsustainable.”
Karan Tanna Has a Different Take on the Phenomenon
Differing from Deshpande, he remarked, “While I respect his opinion but truth is far from it. First, safety standards. Quick delivery services use Bain-Maries to keep food at over 60°C, a method trusted in buffets and weddings. Yet, innovation faces scrutiny while familiar practices don’t. Why the double standard? Second, frozen food. Often unfairly maligned, freezing is a safe preservation method, requiring no artificial preservatives. Many frozen foods are entirely additive-free and not ultra-processed, but they remain stigmatised”
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He concluded by stating: “The truth is clear: the food delivery industry is adapting to meet the pace of modern life. It’s not about resisting change—it’s about leveraging it responsibly. Customers are intelligent enough to make the right choice. Also, aggregators are responsible for making sure that customers’ experience is not compromised.”
