Cloud kitchen giant Rebel Foods has officially jumped into the ultra-fast food delivery market with QuickiES, a standalone app promising hot meals at your doorstep in 15 minutes or less. With this move, the company is taking direct aim at competitors like Zomato, Swiggy, and Zepto Cafe, all of whom are battling to dominate India’s growing appetite for instant deliveries.
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A Bold Bet on Speedy Dining
The launch of QuickiES was first revealed by EatSure CEO Sagar Kochhar in a LinkedIn post, where he called it the “world’s first 15MinsOrFree quick food delivery app.” While Blinkit, Swiggy, and Zepto have already entered the rapid food delivery space, QuickiES is Rebel Foods’ dedicated platform for the segment—one that could reshape the way urban India orders food.
From Faasos to a Multi-Brand Empire
Founded in 2011 by Jaydeep Barman and Kallol Banerjee, Rebel Foods began as a delivery-only business under the name Faasos. Over the years, it has transformed into one of the world’s largest cloud kitchen networks, running multiple popular brands like Behrouz Biryani, Oven Story Pizza, Wendy’s, Mandarin Oak, and The Biryani Life. The company currently operates over 450 cloud kitchens across 75+ Indian cities, with additional presence in the Middle East, North Africa, and the UK.
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What’s on the QuickiES Menu?
Unlike its competitors, which focus mainly on snacks and beverages, QuickiES is starting with a diverse food menu that goes beyond fast food. The app’s pilot phase in Mumbai features meals from 45+ brands, including Faasos, Wendy’s, and Behrouz Biryani, along with café-style options like poha, idli, medu vada, Maggi, and puffs. This mix of comfort food and all-day snacking is aimed at office-goers, students, and busy professionals looking for a quick meal without compromising on variety.
Rebel Foods’ Big IPO Play?
Financially, Rebel Foods generated ₹1,420 crore in revenue for FY 2024, while cutting its net losses by 42% to ₹378 crore. Backed by investors like KKR, Temasek, Lightbox, and Evolvence, the company has raised $773 million to date. Industry insiders suggest Rebel Foods is gearing up for an **IPO within the next
