The year 2024 marked a pivotal shift in the quick commerce and last-mile delivery landscape across India. From food and fashion to medicines, a wide range of products saw a surge in online orders, especially in major cities.
As the year drew to a close, new trends in delivery patterns across India painted a picture of rapid growth and changing consumer preferences. Borzo, a global intra-city courier service (formerly WeFast), analyzed data from over 15 million deliveries across the country to pinpoint the emerging categories of 2024.
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While food and clothing continued to dominate online purchases, there was a noticeable rise in the demand for pharmaceutical products and document deliveries. The growing trend of ordering medicines online is driven by the ease and convenience of having prescriptions delivered directly to consumers’ doorsteps with minimal hassle.
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Additionally, there was a marked increase in demand for delivery services focused on groceries and documents, indicating a shift toward online grocery shopping and the quick, efficient delivery of important paperwork within cities.
These emerging demands reflect a broader change in consumer behavior, with an increasing preference for speed and convenience in delivery services. This shift highlights how the quick commerce sector in India is evolving to meet the fast-paced needs of modern consumers.
