Instamart is stepping out from Swiggy’s shadow. The quick commerce platform, once known as Swiggy Instamart, has officially dropped the parent brand from its name, signaling a clear ambition: it’s ready to stand on its own.
The name change comes at a time when quick commerce is no longer a side hustle for food tech players. It’s the main event. Just last week, Zomato gave its corporate identity a facelift, rebranding itself as Eternal on stock exchanges—underscoring how seriously both players are betting on faster-than-fast delivery models like Blinkit and Instamart.
For Swiggy, this was always on the cards. CEO Sriharsha Majety has openly said that Instamart could eventually outpace the company’s flagship food delivery arm, both in reach and scale.
Instamart isn’t disappearing from the Swiggy app just yet, but the company has made it clear that the service is now operating with a more independent flavor. A standalone Instamart app quietly went live earlier this year, laying the groundwork for the brand to break away more confidently.
Along with the new name comes a fresh look: a revamped logo that still carries the iconic ‘S-pin’ in a subtle nod to its roots, but with enough distance to signal a new chapter. According to Swiggy, the shift marks Instamart’s transition from a Swiggy sub-brand to a full-blown lifestyle utility with its own loyal base of users.
Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad
“In the beginning, it was just groceries. Now, it’s daily convenience at your doorstep—fast, wide-ranging, and distinctly Instamart,” said Mayur Hola, Head of Brand at Swiggy. “This isn’t just a cosmetic update. It’s a statement: Instamart has evolved, and it’s carving its own lane, while still being backed by the Swiggy trust factor.”
The updated branding will soon show up everywhere—from the app interface to delivery bags, marketing creatives, and packaging. While the name may be shorter, Instamart’s ambitions just got a whole lot bigger.
Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market
