Quick commerce in India isn’t just picking up pace — it’s sprinting. Indians ordered a staggering ₹64,000 crore worth of goods from platforms like Blinkit, Swiggy Instamart, and Zepto in FY25, more than doubling from ₹30,000 crore the year before, according to a fresh report by CareEdge Advisory, the research arm of CareEdge Ratings.
And the run isn’t stopping here. The report projects the sector’s gross order value (GOV) to balloon to ₹2 lakh crore by FY28 — a threefold jump in just three years.
This growth has been a money-spinner for platforms. In FY25 alone, quick-commerce players generated an estimated ₹10,500 crore in revenue through delivery charges, convenience fees, and other platform-based earnings. For context, that number was just ₹450 crore in FY22. By FY28, revenues are expected to leap to ₹34,500 crore, thanks to rising service fees and better monetisation models.
The report attributes this sharp rise to platforms increasing their ‘take rate’ — the share they keep from each transaction — which has jumped to as high as 18% in FY25, up from around 7–9% three years ago.
But after chasing scale with blistering speed, these companies are beginning to shift gears. “We’re seeing a clear pivot from breakneck expansion to improving profitability,” said Tanvi Shah, Head of CareEdge Advisory. She noted that platforms are now betting big on tech-driven inventory management, exclusive in-house brands, subscription models, and ad revenues to build more stable, long-term business models.
Despite all this buzz, quick commerce still captures only about 1% of India’s grocery demand — meaning there’s plenty of headroom for growth. Consumer habits are changing fast, with speed, convenience, and doorstep access becoming major decision drivers.
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“Tier-2 and Tier-3 cities are where the next wave will come from,” said Amir Shaikh, Assistant Director at CareEdge. “Q-comm is no longer just a metro story.”
India’s broader digital economy is also powering this shift. With over 270 million online shoppers as of 2024 — the second-largest e-retail user base in the world — and more than 1.12 billion mobile connections, the country is primed for deep tech-led disruption. The e-commerce space as a whole grew nearly 24% in 2024, underscoring just how rapidly digital consumption is evolving.
