India’s growing appetite for convenience and fast deliveries continued to dominate in 2024, revealing intriguing consumer spending habits across the country.
Swiggy Instamart’s recent report sheds light on a remarkable rise in orders, not just limited to groceries but also extending to an array of products from makeup and toys to vacuum cleaners. The data, gathered between January 1 and December 1, 2024, highlights fascinating trends in how Indians are increasingly turning to quick commerce platforms for a wide range of goods.
Cities with the Highest Spenders
Delhi and Dehradun emerged as the cities with the highest spenders, with both places seeing customers spending more than Rs 20 lakh each on the platform. The most popular purchases were kitchen staples such as atta, milk, and oil, reflecting a strong demand for everyday essentials.
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Nationally, the top five items ordered were milk, curd, dosa batter, chips, and soft drinks. In fact, one in every 15 orders included milk, while fruits or vegetables appeared in about one in five orders. This suggests a consistent demand for basic household necessities.
Key Insights from the Report
The report also highlighted some standout spending moments. For instance, one user spent a staggering Rs 8.3 lakh on gold during Dhanteras, while on Valentine’s Day, the platform saw an average of 307 roses being ordered every minute. Other notable purchases included a Chennai shopper who spent Rs 1.25 lakh on electronics and home appliances, which included nearly 85 items like gaming earphones, smartwatches, and an induction cooker.
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This surge in spending reveals the growing role of quick commerce platforms in not just delivering groceries, but in offering a vast range of products to meet the diverse needs of consumers across India.
