Swiggy, the food and grocery delivery powerhouse, has launched SNACC, a standalone app designed to deliver snacks, meals, and beverages within 15 minutes.
This move signals Swiggy’s entry into the ultra-fast food delivery race, a sector that’s heating up as companies compete to satisfy the growing demand for lightning-fast service. Zomato recently rolled out a similar 15-minute delivery feature on its main app, making the space even more competitive.
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Swiggy Unveils SNACC: A 15-Minute Snack Delivery App
Previously, Swiggy bundled all its services—food delivery, quick commerce, hyperlocal delivery, and dining-out reservations—under a single app. The introduction of SNACC marks a shift in strategy, with Swiggy now carving out specialized platforms to cater to distinct user needs.
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This trend of launching niche apps is gaining traction in the industry. Blinkit, another major player, recently debuted Bistro for quick meals, while Zepto introduced Zepto Cafe. Smaller brands like Swish, Magicpin, and Zing are also making aggressive moves to capture their share of this fast-growing market.
SNACC launched on January 7 in select areas of Bengaluru, Swiggy’s headquarters, and is expected to roll out in additional cities soon. The app stands out visually with its bright green backdrop and dark blue text, offering a user-friendly interface. Categories include “Indian Breakfast,” “Coffee,” “Bakes,” “Cold Beverages,” and “Eggs,” giving customers a variety of quick-bite options.
