Flipkart’s latest venture into the fast-paced world of instant delivery—Flipkart Minutes—is quietly but confidently picking up steam. Since rolling out a pilot version in a few Bengaluru neighborhoods back in August 2024, the service has now set up over 200 dark stores across 14 cities, according to a senior executive quoted by Business Standard.
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At the recent Startup Mahakumbh event, Flipkart’s VP, Kanchan Mishra, shared that while Flipkart itself is practically a household name, this newer offering is still in its early days—but catching on quickly.
Deliveries on the clock
Flipkart Minutes is designed for those who don’t have time to wait. Whether it’s groceries, everyday essentials, electronics, or personal care products, the promise is simple: get it at your doorstep in 10 to 15 minutes.
Mishra pointed out that convenience now matters just as much as price and product variety. The demand for faster delivery is no longer just a Gen Z or millennial trend—more homemakers and older shoppers are starting to rely on quick commerce, and that’s opening doors for more brands to connect with new customers in fresh ways.
Gearing up for growth
Looking ahead, Flipkart Minutes has big plans. The company hopes to double its dark store footprint to about 500 or more by the time the next Big Billion Days shopping festival kicks off later this year—likely around September or October.
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Even with 200 locations already up and running, the service still lags behind a few seasoned players. Zepto, for example, runs more than 900 dark stores. Blinkit is currently sitting at 1,007, and Swiggy Instamart isn’t far behind with 705.
Still, Flipkart Minutes is betting on its strengths. By building strong partnerships with brands and tapping into Flipkart’s already massive customer base, the company believes it can scale quickly and offer an experience that’s both fast and familiar. According to Mishra, this mix of reach, reliability, and collaboration could be the key to turning quick commerce into a long-term habit for millions across India.
