Epik has raised $1 million in a pre seed funding round led by Info Edge Ventures, with participation from a group of angel investors including Anirudh Prasad, Bhaskar Raju K, Deepak K Gowda, Vine Jain, and Vedang Patel. The funding marks an early validation of the company’s differentiated approach to electronics retail, which combines the speed of quick commerce with a hands on, in home product experience. Founded by Gotama Gowda, Varun Chopra, and Harsha Reddy, the startup is attempting to address one of the most persistent challenges in online electronics purchasing, the lack of physical interaction with products prior to purchase.
Epik’s core offering enables customers to request a product demonstration at home, with trained personnel delivering and showcasing devices within approximately 60 minutes. This allows users to compare multiple products, understand features in real time, and make informed purchase decisions before committing. The model is particularly relevant for higher value electronics, typically priced above ₹5,000, where consumers tend to spend significant time researching and often face dissatisfaction post purchase. Industry estimates suggest return rates in this category can range between 15 percent and 25 percent, largely driven by a mismatch between expectations and actual product experience. By enabling a tactile, in person interaction, Epik aims to reduce such friction and build greater consumer confidence.
The company plans to deploy the newly raised capital toward expanding its fulfilment infrastructure, enhancing its product catalogue, and scaling its network of trained demo personnel across additional urban markets. Currently operational in Bengaluru since its launch in October 2025, Epik claims to have witnessed rapid traction, reporting nearly 20 fold growth since inception while maintaining zero product returns on completed purchases. This early performance indicates strong consumer acceptance of the model, particularly in a category where trust and experience play a critical role in decision making.
Epik’s platform features a range of well known global brands including Samsung, Philips, Dyson, and Apple, positioning it as a premium yet accessible solution for electronics discovery and purchase. By combining curated product selection with a high touch service model, the company is attempting to bridge the gap between offline retail experience and online convenience.
The broader context for Epik’s growth lies in the rapid evolution of India’s quick commerce ecosystem, which has expanded beyond groceries and daily essentials into higher value categories. While speed and convenience have become baseline expectations, categories such as electronics continue to demand a higher degree of engagement, trust, and product understanding. According to industry data, India’s electronics market is estimated to be around $90 billion, with online penetration varying between 15 percent and 40 percent depending on the segment. This creates a significant opportunity for hybrid models that can enhance the online buying experience without compromising on product familiarity.
Investors also view Epik’s proposition as timely, given the increasing need to solve for consumer hesitation in digital purchases. The ability to experience products physically before buying, combined with rapid fulfilment, aligns well with shifting consumer expectations. As the company scales its operations and expands into new cities, its ability to maintain service quality and operational efficiency will be key to sustaining growth.
Overall, Epik’s funding round highlights growing interest in innovative commerce models that go beyond traditional delivery paradigms. By integrating experience driven retail with the speed of quick commerce, the startup is positioning itself to redefine how consumers approach high value electronics purchases in India.
