Bigbasket, part of the Tata Group, has announced its official partnership with Royal Challengers Bengaluru (RCB) for the upcoming 2025 Indian Premier League season, stepping in as the team’s quick commerce ally.
But this isn’t just a logo-on-a-jersey deal.
The partnership is rooted in a shared pulse with the city—speed, dependability, and a fierce love for all things Bengaluru. In a statement, Bigbasket said the collaboration celebrates more than cricket—it’s about embracing a city and its quirks.
To bring that spirit alive, Bigbasket rolled out a Bengaluru-flavored digital campaign that leans into the city’s lingo and humor. The campaign features none other than RCB skipper Virat Kohli, joined by teammates, in a playful take on everyday life in the city, all centered around the Kannada word “andre” (“means”). The quirky exchanges and insider references have clicked with locals, racking up over 9.5 million organic views on Instagram alone.
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And the buzz isn’t stopping there. With cricketing legends like AB de Villiers, Chris Gayle, and Dinesh Karthik giving the campaign a push online, total viewership is expected to cross the 10 million mark this week.
Bigbasket’s CEO and Co-Founder, Hari Menon, weighed in on the partnership:
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“RCB isn’t just a cricket team—it’s woven into the fabric of Bengaluru. At Bigbasket, we connect with that same energy. We’re proud to serve this city with the same intensity, speed, and trust that RCB brings to the game. This partnership felt like the most natural next step for us.”
