Food tech giants, Zomato and Swiggy backed UrbanPiper, a Bengaluru-based start-up, has successfully unified its global brand identity following its acquisition of U.S.-based Ordermark in 2023.
‘Ordermark by UrbanPiper’ to ‘UrbanPiper’
The rebranding of “Ordermark by UrbanPiper” to “UrbanPiper” marks a significant step in launching the UrbanPiper platform in the regions of the USA and Canada.
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Meanwhile, UrbanPiper’s expansion reflects its commitment to simplifying restaurant operations on a global scale. The company supports over 45,000 restaurants across 30+ countries, including global chains like McDonald‘s, Pizza Hut, KFC, and Subway, as well as Indian favorites such as Curefoods, Wow! Momo, Theobroma, and Haldiram‘s.
UrbanPiper raises $24 Mn in 2022
In 2022, UrbanPiper raised $24 million in Series B funding led by Peak XV (then Sequoia Capital), Tiger Global, Swiggy, and Zomato. These funds were used to expand to global markets, enhance platform capabilities, and broaden its service offerings for restaurants.
In addition, UrbanPiper’s all-in-one restaurant management platform simplifies operations and drives growth for restaurants. A key feature is seamless integration with delivery platforms, enabling efficient management of all online channels from a single interface.
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As per ET, “UrbanPiper is built by a team that truly cares about the unique challenges faced by restaurant owners,” said Ashish Saxena, President of UrbanPiper. “With the official launch of the UrbanPiper platform in the U.S., which is one of our key focus markets, we are aiming for 10x growth over the next three years. As a homegrown company, it fills me with immense pride to see our vision make an impact on the global stage, empowering restaurants to scale and thrive in an ever-evolving industry.”
As UrbanPiper expands its global footprint, it aims to grow its presence in the U.S. by 10x, targeting an increase from 5,000 to 50,000 restaurants by 2027. Existing Ordermark customers are being upgraded to the UrbanPiper platform at no additional cost and without any service disruptions.
