In December 2024, Zepto, a leading quick-commerce startup in India, launched a dedicated app for Zepto Café, its 10-minute food delivery service. Within just four weeks, daily orders surged from 30,000 to over 50,000, marking a 60% month-on-month growth.
Co-founder and CEO Aadit Palicha shared this milestone on LinkedIn, stating, “In December, I posted that we launched a new app for Zepto Café (food delivered in 10 minutes), which was doing 30,000 orders/day. Just 4 weeks later, we have crossed 50,000 orders/day—that’s 60% month-on-month growth.”
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Palicha emphasized the importance of customer retention during this rapid expansion, noting, “More importantly, customer retention is strong even as we’re scaling.” Reflecting on the company’s journey, he remarked, “Café reminds me of Zepto’s early days 3 years ago: clear product-market-fit, multiplier growth, and an unbelievably talented team behind the execution.”
Expressing optimism about the future, Palicha stated, “Personally, I believe this is the next big innovation in Indian Q-Commerce and Consumer Internet, and Zepto is just getting started.”
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The introduction of a standalone app for Zepto Café underscores Zepto’s strategy to diversify its offerings and enhance user experience. By focusing on rapid food delivery, the company aims to meet the evolving demands of urban consumers seeking convenience and speed. As Zepto continues to scale its operations, the impressive growth of Zepto Café highlights the company’s potential to set new benchmarks in the quick-commerce industry. With a focus on innovation and customer satisfaction, Zepto is poised to further expand its footprint in the competitive Indian market.