India’s Enforcement Directorate (ED) has taken formal action against Myntra, accusing the Walmart-backed fashion e-commerce platform of flouting foreign investment norms by rerouting over...
BigBasket, the online grocery player backed by Tata Digital, had a rough financial year as rising pressure from ultra-fast delivery apps like Blinkit, Zepto,...
In a quiet but notable shift, Eternal’s lifestyle platform District has begun offering clothing, accessories, and fashion merchandise on its app—marking the company’s first...
Eternal, the parent company behind Zomato and Blinkit, has quietly registered a new subsidiary—Blinkit Foods—as it looks to deepen its push into ultra-fast food...
Reliance Retail Ventures has stepped into the fast-fashion delivery game with the rollout of Ajio Rush—a service that promises to get your style picks...
As grocery apps like Zepto and Blinkit continue to dominate urban shopping habits, a Bengaluru techie’s social media post has sparked a lively debate...
Jewellery shopping just got a serious upgrade. GIVA, the fast-growing direct-to-consumer jewellery brand, has rolled out a new express delivery service—GIVA Go—starting in four...
In an FMCG marketplace always full of colas, carbonated drinks, and vitamin shots, Paper Boat did something fundamentally simple—it sold memories. While competitors resourced...
In the battle for consumer attention. Blinkit picked speed as its weapon. It subsequently ensured that speed became a personality. Other e-commerce platforms are...
The biggest FMCG trend in 2025? Not healthier snacks or innovation in noodles. It’s direct-to-cart.
From peri-peri makhanas, artisanal chilli oils to ₹49 bars of...
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