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Zero Stock, All Hype: How Pre-Orders and Waitlists Are Becoming the Coolest Way to Sell Online
Forget about "Add to Cart." What's the hottest thing in Indian e-commerce? It's a Join Waitlist. From sneakers to serums to journals to jackets, innovative...
From Jamshedpur to Jaipur: How Local Artisans Are Going Global Through E-Commerce Marketplaces
India's small town artisans are going viral—and e-commerce is the runway.A new generation of karigars, weavers, and handmade heroes from Jamshedpur, Jaipur, Kutch, among...
Meesho’s Middle India Play: How the Underdog is Winning the E-commerce War One Small Town at a Time
When large cities blink, India buys.While even many e-commerce players are trying to chase expensive metros, and build app experiences for high-income users, Meesho...
Urbanic’s Soft Power Play: How the Quiet Fast-Fashion App is Winning Gen Z’s Closet, Cart, and Cravings
Fast fashion has a new face, and it isn’t who you think.While global goliaths like H&M and Zara still make up most regular chatter...
The Curious Case of Juicy Chemistry: How a Bootstrapped Skincare Brand is Outselling VC-Backed Giants, One Organic Drop at a Time
In the super-slick space of skincare where brands are raising millions to tell you your pores are an issue, Juicy Chemistry is doing something...
How Pet Parenting is Powering India’s Cutest E-Commerce Boom—And Why Heads Up For Tails is Sitting Pretty at the Top
It all began with toys and treats. Today, we're looking at a fully-fledged bark-and-buy economy.India's pet care sector has quietly transformed into one of...
Robo-Rise in Warehouses: How AI and Robotics Are Supercharging India’s E‑commerce Supply Chain
If you ever wondered how your late-night Blinkit or Zepto order arrives before you can hit the snooze button, let’s meet the silent army...
Rural E‑commerce Revolution: How “Hesaathis,” ONDC, and Assisted Commerce Are Unlocking Bharat
People invariably pontificate about e-commerce in metros. But the only inward revolution? It's happening in the untapped, brown spaces out there: those with no...
Smart SMEs, Smarter Sales: How India’s Small Vendors Are Going AI‑First and Slipping Past The Big E‑Commerce Gates
Since 2022, a new relationship has formed in India's e-commerce world: small and medium enterprises (SMEs), which have been working under resource constraints for...
The Social Commerce Tsunami: How Instagram, TikTok, and Live Streams Are Making Bharat Checkout-Crazy
When Instagram and TikTok go far beyond just scroll-and-chill apps and introduce a checkout button—change is coming (welcome to India’s social commerce explosion).The shoppers...
Beauty on a Budget: How E-Commerce Is Fueling the Rise of ₹99 Serums and No-Makeup Skincare
A subtle skincare shift is taking place before your very eyes-and no, it's not luxury brands or celebrity-laden launches, but the emergence of ₹99...
E-Commerce Goes Electric: How EV Delivery Fleets Are Quietly Redefining the Last Mile
Your order came 11 minutes ago—but did you realize it was rolling in on silent wheels?As cities across India get noisier and ordering gets...