Fashion and lifestyle e-commerce major Myntra has launched a new business-to-business (B2B) vertical on its platform, enabling registered enterprises to directly procure fashion, beauty, and lifestyle products. The move, announced on Monday, is aimed at bridging gaps in traditional wholesale supply chains and comes weeks before India’s festive shopping season begins.
The B2B offering provides companies with access to over 10,000 brands and more than 40 lakh stock keeping units (SKUs) available on Myntra. The platform will issue GST-compliant invoices and ensure quality verification, allowing registered buyers to claim input tax credits. Businesses can now place both bulk and small-volume orders, with the flexibility to purchase even a single unit if required.
By reducing multiple supply chain layers, Myntra aims to make procurement more transparent, cost-effective, and reliable. This is expected to benefit retailers, boutique owners, and service providers who previously relied on fragmented offline distribution networks.
“The initiative strengthens the ecosystem by solving two critical challenges—credibility and transparency for our brand partners, and supply reliability for business shoppers,” said Bharath Kumar BS, Senior Director, Revenue and Growth at Myntra. “This will empower our B2B buyers to serve their customers better, particularly during the high-demand festive period.”
The rollout is being executed in two phases. The first phase, already active, includes GSTIN validation at checkout for eligible buyers. The second phase, expected in the coming months, will introduce bulk-order handling, brand-level order requests, and a dedicated supply chain support system designed for business customers.
With the launch, Myntra is positioning itself as more than just a consumer marketplace, extending its platform to serve as a procurement partner for India’s growing retail and services sector.
