After seeing strong momentum with its fashion and beauty initiatives, Myntra is now taking a bold step into the home space. The platform has rolled out the Myntra Rising Stars (MRS) Home Edit, designed to spotlight innovative, design-forward home decor and furnishing brands that have emerged from the D2C world.
This new initiative is part of Myntra’s broader Rising Stars program, and it aims to give digitally native homegrown brands a powerful stage to scale. To join the curated list, brands must meet a set of criteria—ranging from their current size and digital footprint to the originality of their products and strategic market relevance.
In its debut run, the MRS Home Edit has already brought over 165 D2C brands on board, covering categories like furniture, decor, kitchenware, bedding, and even smart cookware. The lineup spans everything from Warli-inspired prints and ceramic bathroom accessories to handcrafted wall art and modern furnishings.
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Notable names in the mix include Sleepyhead, Story@Home, Kuber Industries, Haus & Kinder, Chumbak, SleepyCat, and Nestasia—each offering a unique blend of aesthetic appeal and utility.
What’s in it for these brands? Beyond just shelf space, they gain access to Myntra’s full-stack D2C playbook—a mix of brand-building tools, lower customer acquisition costs, and premium app and off-app visibility. Dedicated account support and targeted marketing will help these brands tap into Myntra’s massive millennial and Gen Z user base, giving them a direct path to growth.
“Our homes have become an extension of who we are,” said Maneesh Kumar Dubey, VP of Category Management at Myntra. “Today’s consumers want decor that resonates with their identity—whether that means a sustainable aesthetic, ergonomic furniture, or culturally rich themes. Through the MRS Home Edit, we’re bringing the best of India’s emerging homegrown brands to one place.”
Myntra has seen the home category pick up serious traction in recent years, especially from tier-2 and tier-3 cities. Interestingly, design tastes differ by region—the South favors earthy and wooden tones, the North and East lean towards vibrant prints, while the West embraces minimalism.
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As part of the Flipkart Group, Myntra continues to blend tech, scale, and style, supporting over 9,700 brands across categories. With the Home Edit, it’s opening new doors for design-first D2C labels and giving consumers across the country access to fresh, exciting home solutions.
