Once known for letting users speak their minds behind a veil of anonymity, social networking platform Hood is stepping into new territory. It has rebranded and reinvented itself as KnotDating—a matchmaking platform that blends artificial intelligence with human intuition to help working professionals find meaningful relationships.
Targeted at those tired of casual swiping and superficial bios, KnotDating promises something different: deeper, more thoughtful connections. Instead of relying on rigid filters or family-driven preferences like traditional matrimony apps, this platform leans into conversation and behavioral understanding.
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“Dating apps often turn into endless chats that go nowhere. Matrimony platforms can feel like a checklist with no soul,” says Jasveer Singh, co-founder and CEO. “We’re carving out a middle path—where professionals who are serious about finding a life partner can meet through meaningful conversations, not cold algorithms.”
Currently operating as an invite-only community, KnotDating is still in its early access phase, but plans to open its doors to the wider public soon.
This isn’t a random pivot. According to the company, years of building Hood gave them a clear insight: users are craving more genuine connections online. Feedback from the community combined with shifts in digital behavior led them to realize that there’s a massive gap between dating apps and traditional matchmaking—especially for busy professionals who want something real.
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Before this transformation, Hood—earlier called Zorro—had raised roughly $3.2 million from a lineup of heavyweight investors, including 3one4 Capital, 9Unicorn Ventures, Vijay Shekhar Sharma, Ritesh Agarwal, Ashish Hemrajani, Kunal Shah, and Ashneer Grover.
The original platform, co-founded by Jasveer Singh and Abhishek Asthana (better known online as Gabbar Singh), gained attention for allowing users to interact anonymously. But the team believes it’s time for something more intentional.
“We’ve always been about authentic communication,” Singh adds. “With KnotDating, we’re just channeling that authenticity in a new direction—one that helps people build real relationships that last.”
