Ferns N Petals (FNP), a gifting platform, announced on Friday, October 11 that it has launched a new 30-minute delivery service in 36 cities across India.
Taking account of the big cities, the company has launched its quick delivery service in Delhi NCR (Gurgaon, Noida, Ghaziabad), Mumbai (Thane, Vasai, Virar, Dombivili), Bangalore, Chandigarh (Zirakpur, Mohali), Chennai along with important cities like Pune, Ahmedabad, Ludhiana, Kanpur, Jaipur, and Hyderabad.
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FNP CEO dedicates fast service for special occasion
According to ET Retailer, in a media release, Pawan Gadia, global CEO and director at FNP made a statement, “Whether for a special occasion or a spontaneous moment of connection, our goal is to help customers create memorable experiences with the people who matter most.”
In an August interview with ETRetail, Pawan stated, “Our sales expectations for this fiscal year are promising, building on the success we saw last year both domestically and internationally,” without revealing specific performance figures.
FNP rises to INR 607 crore in FY23
However, FNP’s revenue from operations rose to Rs 607 crore in the fiscal year 2022-23, up from Rs 579 crore in 2021-22, according to a financial statement filed with the Registrar of Companies (RoC). Meanwhile, the company has heavily invested in technology, local services, and offline growth to improve customer experience and reach new markets. “Hyperlocal services, in particular, are a key focus area where we anticipate substantial growth,” added Gadia.
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Meanwhile, the brand has noticed rising interest in premium and personalised gifts in tier 2 and 3 cities, matching the strong demand in tier 1 cities. Their expansion strategy includes thorough research into local cultures and consumer habits. The company focuses on finding markets where their products can have a big impact, ensuring growth and making celebrations special worldwide according to FNP media release.
Established in 1994 by Vikaas Gutgutia, FNP focuses on gifts, offering flowers, cakes, and custom items. The brand has also expanded its presence in the UAE, Saudi Arabia, Qatar, and Singapore.
