Blinkit has introduced the ‘Blinkit Seller Hub’ to help brands list and sell their products on its platform. This hub allows brands to manage their sales themselves without needing to deal with intermediaries or the platform. Blinkit’s Chief Technology Officer (CTO) Sajal Gupta shared this update in a post on X.
Over 200 brands now access seller hub: Blinkit CTO
Sajal took to X (formerly twitter) to announce and wrote, ““We believe we can serve the community of brands better by building tech that gives them more power and control over their quick commerce presence. Over 200 brands already have access to their Seller Hub and we are rolling out to more brands soon, after the required regulatory verifications.”
Continue Exploring: Blinkit revenue soars 2x to INR 1,156 Cr in Q2 FY25
With this move, Blinkit aims to emulate e-commerce giant Amazon. Gupta said the company wants to “create a seller program in quick commerce which is significantly better than any other.” He added that their benchmark has always been “the OG, Fulfilment by Amazon (FBA).”
Blinkit launches return option for apparel, footwear
Amid the service updates, Blinkit introduced a return option for clothing and footwear in select cities such as Delhi NCR, Mumbai, Bengaluru, Hyderabad, and Pune.
Furthermore, Blinkit recently introduced a feature for businesses to add their GSTIN while making purchases on the platform. The startup is also considering a cafe feature to deliver snacks and beverages.
Continue Exploring: Zomato’s net profit drops 30% to INR 176 Cr in Q2 FY25
Meanwhile, Blinkit has become a major growth driver for Zomato recently. The quick commerce division’s revenue doubled to INR 1,156 Cr in Q2 FY25, up from INR 505 Cr in the same period last year.
Moving forward, Blinkit plans to boost its dark store count to 2,000 by FY26. Meanwhile, Zomato, its parent company, has raised the platform fee to INR 10 during the festive season.
