Amazon India has announced a major fee overhaul to support small businesses and make its platform more attractive for sellers. Starting April 7, 2025, the e-commerce giant will eliminate referral fees on over 1.2 crore products priced below ₹300. This move is expected to encourage sellers to list more affordable products, expanding the range of budget-friendly options for shoppers.
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Referral fees are typically a percentage of each sale that sellers pay to Amazon for using its platform. By waiving these fees for low-cost items, Amazon aims to lower operational costs for sellers and help them offer more competitive prices.
“We are committed to empowering sellers and passing on the benefits of our operational efficiencies,” said Amit Nanda, Director of Selling Partner Services at Amazon India. “With zero referral fees on millions of products and reduced shipping charges, sellers can expand their catalogs and provide customers with better deals, especially on everyday essentials.”
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In addition to the zero referral fees, Amazon is also cutting down its shipping rates for sellers who use external fulfillment services like Easy Ship and Seller Flex. National shipping costs will now start at ₹65, a drop from the previous rate of ₹77.
- Easy Ship: Amazon picks up packages directly from sellers and handles delivery.
• Seller Flex: Amazon partners with sellers to turn a section of their warehouse into a mini fulfillment center, offering quicker delivery.
Further, sellers shipping lightweight items under 1 kg will benefit from handling fee reductions of up to ₹17. The company also introduced a multi-unit shipping discount, allowing sellers to save up to 90% on fees for additional units in a single order.
The fee revisions span 135 product categories, including apparel, footwear, beauty products, toys, home décor, kitchen essentials, automotive items, and pet supplies.
With over 1.6 million sellers on its platform, Amazon India’s latest initiatives are designed to create a more cost-effective selling environment, especially for small and medium enterprises. By making these adjustments, Amazon not only strengthens its seller network but also enhances affordability for customers across the country.
