Amazon India has expanded its Zero Referral Fee programme to cover more than 12.5 crore products, aiming to support lakhs of sellers and accelerate growth for small businesses across the country.
The move significantly broadens the initiative introduced last year. Coverage has increased more than tenfold—from 1.2 crore products in 2025 to over 12.5 crore items priced below ₹1,000 across 1,800+ product categories.
Lower Costs for Sellers
In addition to eliminating referral fees, Amazon India has also reduced Easy Ship logistics fees by more than 20% for products priced under ₹300.
The Easy Ship programme allows sellers to store inventory at their own premises while Amazon manages product pickup, shipping, and delivery, simplifying logistics for small and medium-sized businesses.
Focus on Small Businesses
Amit Nanda, Director of Selling Partner Services at Amazon India, said the expanded programme is designed to make selling on the platform more accessible and profitable—particularly for entrepreneurs and sellers in Tier-II and Tier-III cities.
According to the company, the combined impact of eliminating referral fees and reducing logistics charges could help sellers save up to 70% in platform-related costs for eligible products.
Strengthening the Seller Ecosystem
The initiative is part of Amazon India’s broader strategy to deepen its seller ecosystem while encouraging greater participation from small businesses and local entrepreneurs. By lowering operational costs and simplifying logistics, the company aims to attract more sellers to its marketplace and expand product availability for customers across India.
