American retail company Abercrombie & Fitch Co has announced a multi-year partnership with Myntra Jabong to expand its global reach in India.
Myntra Jabong to expand via outlets, e-comm
As part of the agreement, Myntra Jabong will build a brick-and-mortar retail store presence in India, regional e-commerce sites, and branded digital storefronts.
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“With the strength of A&F Co.’s brands today, we are thrilled to partner with Myntra Jabong to more deeply engage with new and existing customers in India. It’s an incredibly dynamic and diverse market, and one where we see tremendous long-term potential as we continue to pursue global brand growth,” said Fran Horowitz, Chief Executive Officer of Abercrombie & Fitch Co.
Meanwhile, Myntra has established itself as a leading platform for brands looking to tap into the Indian market, with a base of 70 million Monthly Active Users and service in over 95% of the serviceable pincodes in the country. Horowitz added, “Staying close to our customers and putting them at the center of everything we do has been the foundation of our transformation and the key to our success in recent years. In Myntra Jabong, we have found a like-minded partner whose expertise and capabilities will allow us to go to market with these same strategies in India.”
Further, Nandita Sinha, Chief Executive Officer of Myntra, said, “We are delighted to bring the much-sought-after and iconic brands, Abercrombie & Fitch and Hollister, renowned for their commitment to enduring quality and exceptional comfort, to India, for our fashion-forward customers.” Myntra will apply its fashion and tech expertise to connect Abercrombie & Fitch and Hollister with India’s thriving fashion audience and help them scale in the market.
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Myntra launches M-Now to deliver in 30 minutes
Earlier, Myntra, the fashion e-commerce platform, had launched a new 30-minute to 2-hour delivery feature called “M-Now” in select areas of Bengaluru. This move was part of the company’s efforts to enhance its customer proposition and offer faster delivery options.
The M-Now feature is currently live on the Myntra app and promises to deliver products from popular brands like Mango, Lakme, Levi’s, and boAt, among others. This development comes after Myntra began testing a four-hour delivery service in four Indian cities, including Bengaluru and New Delhi, two months ago.
Meanwhile, the company’s efforts to enhance its delivery services come at a time when quick commerce players like Zepto, Zomato-owned Blinkit, and Swiggy‘s Instamart are expanding their catalogues to offer products in various categories.
