In the past few years, the Direct-to-Consumer (D2C) sector of the Indian hydration market has undergone a substantial change. Due to rising consumer health consciousness, companies are now concentrating on offering hydrating drinks with fewer calories in order to meet the changing dietary preferences of the Indian populace. These low-calorie drinks frequently contain natural flavors, which gives customers another reason to choose them over beverages with artificial flavors.
The Indian hydration market has also seen a substantial expansion of consumers’ palates as a result of firms experimenting with unusual and unconventional flavor profiles. With a rising desire for flavors like lemon, ginger, and mint, consumers are increasingly looking for beverages that give a distinctive taste experience. As a result, product innovation has significantly increased, with brands taking note of consumer preferences and a wider palette range. Here are 7 most prominent brands in the hydration market that are upscaling your hydration game:
Epigamia Smoothies:
Epigamia is a popular D2C brand in India that offers a range of smoothies made with fresh fruits and yogurt. These smoothies are high in protein and are a great source of hydration. Their smoothies can be a delightful and healthful after-workout treat. This dairy product keeps you full until your next meal and also includes a high-quality protein that aids in healing exercise-related damage.
They are abundant in amino acids, which are the building blocks of important proteins and are necessary for the repair of fiber damage and the regeneration of muscle tissue. For a post-workout meal a bottle of epigamia smoothie is enough to help you bounce back again.
Try Epigamia’s range of smoothies and flavors here
Raw Pressery Juices:
We are all aware of the numerous advantages of coconut water, including the high concentration of nutrients and antioxidants. Therefore, it should come as no surprise that this emerging D2C brand hails its coconut water as the finest of its hydration range. Raw Pressey’s Coconut water has high levels of electrolytes including potassium and magnesium, just like Gatorade and other well-known sports drinks.
Try Coconut Water by Raw pressery here
Sipwise Beverages: Sipwise is a brand that offers a range of plant-based beverages that are free from preservatives and artificial flavors. These beverages are a great source of hydration and are perfect for people who are looking for a healthy alternative to traditional sugary drinks. They cater a selection of sugar-free, vegan, and all-natural coolers with an assortment of green tea, oolong tea, yerba mate tea, herb, and digestive coolers that are created using science and inspiration from nature. Their drinks are available in nine different international flavors.
Try their exciting flavors here
Cocofly Coconut Water: Cocofly is a brand that offers pure and natural coconut water. Coconut water is known for its hydrating properties and is a great way to replenish lost electrolytes. Cocofly’s Coconut Water is a nutrient-rich, naturally isotonic beverage with no added sugar that is full of natural goodness. It is the ideal approach to recharge anywhere, at any time. Due to its abundance of electrolytes and other micronutrients that support your body’s optimal functioning, Cocofly’s Coconut Water hydrates and feeds your body from the inside out.
Try their range of products here
Kapiva Aloe Vera Juice:
Kapiva is a brand that offers a range of natural and Ayurvedic products, including aloe vera juice. Aloe vera is known for its hydrating properties and is a great way to keep the body hydrated. It is made from Rajasthan’s highest-quality aloe vera that is rich in taste and texture. The leaves are juiced just four hours after being chopped, preserving all of the nutrients, thus helping you feel hydrated without nasty chemicals and preservatives.
Benefits of aloe vera juice include relief from stomach disorders, aid with hair and skin problems, daily body detoxification, and regulation of blood sugar levels and overall hydration.
Try their organic Home grown aloe vera juice here
Paper Boat Beverages: Paper Boat is a brand that offers a range of traditional Indian beverages, such as aam panna, jaljeera, and kokum. These beverages are a great source of hydration and are perfect for people who are looking for a unique and flavorful drink. Their products are pocket friendly, thus, making hydration easy and sustainable.
Try their range of nostalgic hydration drinks
Blue Tokai Coffee: While coffee may not be the first thing that comes to mind when you think of hydration, Blue Tokai Coffee offers a range of cold-brew coffees that are a great way to stay hydrated. Cold-brew coffee is less acidic than traditional hot-brewed coffee and is a great way to get your caffeine fix while staying hydrated.
Coffee is widely used by gym and workout lovers as a pre-workout drink because of its energy and low-calorie propositions. With the Blue Tokai’s range of flavored cold brews, the hydration game just became tastier.
Overall, the growing need for healthier, lower-calorie choices and a growing desire for unusual and unorthodox taste experiences are what are driving the D2C industry’s transformation in the Indian hydration market. The outcome is a more varied and dynamic market for hydration products in India as businesses invest more money in research and development to create new products that respond to these shifting consumer tastes.
