India’s packaged snack market continues to see a steady shift toward nutrition-led products as consumer preferences evolve beyond indulgence. Riding this trend, YumYum has expanded its portfolio with the launch of SNACKiT, a protein-rich snack positioned for everyday consumption rather than niche fitness use.
The brand has been introduced by SKB Food Products Private Limited, with Director Naman S Gupta stating that the objective is to make protein intake more accessible to a wider audience. Each pack of SNACKiT delivers 18.8 grams of protein, targeting consumers seeking convenient nutrition during workdays, travel, or between meals.
Unlike traditional protein snacks that rely heavily on dairy or soy, SNACKiT draws its formulation from millets, pulses, and seeds, aligning with the growing demand for plant-forward and grain-based nutrition. The product is also free from palm oil, a factor increasingly influencing purchase decisions among urban consumers.
Beyond protein, the snack is designed to provide high dietary fibre, aimed at promoting satiety and sustained energy release. Industry analysts note that fibre-enriched snacks are gaining traction as consumers become more aware of blood sugar management and digestive health.
Taste remains a key differentiator in the crowded snack segment. SNACKiT has been launched with flavours tailored to Indian palates, including Indian Tadka, Millet Hot and Sweet Chilli, and Millet Hing Jeera. These variants reflect a broader industry move toward regional and familiar flavour profiles rather than globalised tastes.
The launch comes at a time when India’s better-for-you snacks category is witnessing strong growth, driven by rising health awareness, busier lifestyles, and increased experimentation with functional foods. According to industry estimates, the protein snack segment is expected to grow at a double-digit rate over the next few years.
With SNACKiT, YumYum is positioning itself within this expanding space by combining nutrition, clean-label ingredients, and mass-market appeal. The company aims to tap into consumers looking for practical energy solutions that fit seamlessly into daily routines, without compromising on taste.
