Recur Club, a key player in the debt marketplace for startups and SMEs, has unveiled a new ₹150 crore fund aimed at propelling the growth of Direct-to-Consumer (D2C) brands within the Quick Commerce sector. This announcement, made on National Startup Day, is designed to support these fast-growing brands by offering crucial working capital, enabling them to increase inventory or ramp up marketing efforts.
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In just three years, Recur Club has already disbursed over ₹500 crore to D2C businesses, making up 30% of its portfolio. The fund supports companies with revenue ranging from ₹1 crore to ₹300 crore, offering customized financial solutions that are tailored to the unique needs and economics of the D2C business model.
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This new initiative reflects Recur Club’s commitment to advancing India’s ‘Make-in-India’ mission, with a particular focus on nurturing the quick commerce sector within the broader D2C market.
For businesses generating over ₹5 crore in annual revenue, financing options include cash flow-based loans, revenue-based financing, and unsecured term loans. Companies with revenues exceeding ₹40 crore can access additional funding avenues such as working capital demand loans and secured term loans. Additionally, businesses can explore invoice discounting, which allows them to leverage outstanding invoices from e-commerce and quick commerce transactions to free up cash flow and address working capital needs in real time. This strategic approach is especially suited for companies in fast-moving industries, helping them stay agile and scale effectively.
